Why I Say I Don’t Like Doing Logos

(Even Though I Really Do)

People ask me all the time, “Do you design logos?” I usually answer with a hesitant, “Ehhhh… I Can.”

But here’s the twist: I actually love designing logos—the creative challenge, the storytelling, the thrill when everything aligns into a clean, purposeful mark. That moment never gets old.

It's More Than Just a Mark

Designing a logo isn’t only about picking the right typeface or sketching a clever symbol. It's about brand clarity, tone, personality, and purpose. It requires brand research, strategy, sketching, iteration, feedback collection, refinement—and often more sketching. All this work to ensures that the final symbol means something, not just looks good.

What bothers me? Getting logo requests with no context—no brand story, no values, no audience—just “Make it pop.” That leads to generic, forgettable results. A powerful logo springs from intentionality and depth. Without that foundation, you're left with pretty graphics—not meaningful symbols.

The Love Is in the Process

I say I don’t like doing logos, but I love the process—the collaboration, the strategic digging, the concept refinement. That’s where real value lies. It’s where a logo transforms from a shape into a brand ambassador.

Want to Build Something Real?

If you're ready for a logo with depth—a mark that reflects your purpose and vision—let’s talk. I will dig into who you are, what you stand for, and how your logo can communicate that clearly and confidently.

LUCK DIENZEL
Creative Director & Brand Designer
Helping brands show up with clarity, confidence, and a damn‑good visual identity.
👉 [dblgrafxz.com] | ✉️ luckdienzel@gmail.com] | 📱 @designsbyluck